These insights support the structural work described on the oktraffic.online homepage →

Google search has structurally changed. For B2B companies, this means one thing: the rules for appearing in front of the right buyer have shifted. It is no longer about ranking pages. It is about whether AI systems can correctly interpret your business and include it in their answers.

The campaign runs, the budget is spent, the clicks arrive. The forms get filled. And then sales says the same sentence again: these are not our leads. This is one of the most common patterns I see in B2B paid acquisition. It rarely points to a problem with bids, budgets or campaign settings. It points to something earlier in the chain, how Google currently interprets the business behind the ads, and which audience that interpretation pulls in.