Google Ads Specialist
Digital Visibility Strategist
Not every business is ready for Google Ads
Oksana Gulyk
Why Google Ads doesn’t always work
Google Ads usually doesn’t fail on its own. It stops working when people click an ad but don’t clearly understand what the business offers, why they should trust it, or what to do next.
In many cases, advertising attracts attention before the website, messaging or overall visibility are ready to convert that interest into real leads.
People don’t choose businesses only through Google Search anymore.
They compare options across websites, search engines and AI tools. That’s why visibility needs to work before ads, not after.
What I look at before launching ads
Before launching Google Ads, I review your business, your website and your current traffic to understand:
WHO is actually finding you • WHAT people are looking for • WHETHER ads can realistically bring the right leads.
Based on this review, we decide whether Google Ads makes sense now and how it should be approached.
How I work with my clients
I help businesses decide if Google Ads makes sense and improve their online visibility
clarifying
-
What you actually sell and to whom
-
How people currently find and understand your business
-
What problem advertising is expected to solve
RISK REVIEW
-
Whether Google Ads can realistically work in your case
-
Whether your website and content are clear for search and AI tools
-
Where budget is most likely to be wasted
DECISION
-
What success would realistically look like
-
Whether ads should be launched now or postponed
-
What role ads and visibility should play in your business
PARTNERSHIP
-
Explaining decisions in simple terms
-
Answering questions as they appear
-
Adjusting direction as search behaviour and the market change