Pricing & Timing
Structural Stabilisation for B2B Search & Visibility Architecture
I work with how your company is interpreted by:
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Google Search
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AI systems (ChatGPT, Gemini, etc.)
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Paid layer algorithms (Google Ads, if used)
This is structural alignment between:
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Search queries
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Landing pages
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Analytics signals
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Paid optimisation logic
Work is structured in three phases.
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Phase 0 — Structural Fit Review
3–5 working days · Free
Purpose
Identify whether structural inconsistencies exist in how your company is interpreted in search and AI systems.
Scope
Public data only: website, search results, visible structure, AI responses, public ads.
You receive
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Short written assessment
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List of structural risks
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Recommendation: proceed to Phase 1 or not
No internal access required.
Ask for Structural Fit review→
If you skip this phase
You may enter a paid review without confirming that structural misalignment is the real issue.
This can increase time and cost if the problem is elsewhere.
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Phase 1 — Structural Review
2–4 weeks €2 500 – €4 500
Goal
Understand how search engines, AI systems and ad algorithms currently interpret your company.
Includes
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Website positioning & category clarity
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Search query analysis (Google Search Console)
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Page visibility mapping
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Conversion signal audit (GA4)
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Paid-layer optimisation logic review (Google Ads, if applicable)
Access Required
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Google Analytics 4
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Google Search Console
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Google Ads (if paid layer is active)
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Website CMS (view-level access to structure and content)
All conclusions are based on data inside these systems. Without access, structural evaluation cannot be performed. Access delays directly affect the delivery timeline. Work starts only after access is granted. Read-only access is sufficient.
You receive
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Full structural diagnostic document
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Mismatch map
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Prioritised action plan
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Decision on whether Phase 2 is required
Phase 1 is an independent engagement stage.
If you skip this phase
You move directly to corrections without a full structural diagnosis.
Interventions may address symptoms, not root causes.
This increases the risk of partial fixes and repeated adjustments later.
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Phase 2 — Structural Alignment
6–12 weeks €4 000 – €12 000
(up to €15 000 in high-complexity environments)
Goal
Correct structural inconsistencies across website, analytics and paid traffic.
Includes
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Category clarification across key pages
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Search query → landing page alignment
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Removal of conflicting signals
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Conversion signal correction
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Stabilise commercial performance across paid systems (if used)
Result
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Commercial queries lead to commercial pages
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Analytics reflects real buying intent
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Paid optimisation is based on valid business signals
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No internal structural conflicts
If you skip this phase
Structural inconsistencies remain.
Paid-layer changes or scaling may amplify existing signal conflicts.
Performance improvements are unlikely to be stable.
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Phase 3 — Structural Control
Monthly retainer · minimum 3 months €900 – €2 000 / month
Goal
Prevent structural drift during growth or changes.
Includes
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Monthly query review
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Page visibility monitoring
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Conversion signal control
Paid-layer optimisation checks (Google Ads, if needed)
Early correction of emerging inconsistencies
Recommended when:
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Launching new products
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Entering new markets
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Repositioning
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Scaling paid layer (if needed)
If you skip this phase
Structural drift may return during growth, repositioning or paid-layer scaling.
Without monitoring, misalignment can rebuild over time.
The process starts with a free review:
Request a Structural Fit Review →