Frequently Asked Questions
Clear answers to common questions about Google Ads and online visibility.
❓
When does Google Ads make sense and when does it not?
Google Ads is not a starting point.
It works when people already understand what you offer, who it is for, and why they should contact you.
If this clarity is missing, advertising usually amplifies confusion rather than demand.
❓
Why do Google Ads sometimes bring traffic but no leads?
This usually indicates unclear offer positioning, weak trust signals, or mismatched search intent.
In such cases, people may click ads but do not feel confident enough to contact the business.
❓
What do you evaluate before recommending Google Ads?
I review your business model, website clarity, and existing traffic signals.
The goal is to understand who is currently finding you, what they are looking for, and whether Google Ads can realistically support qualified enquiries.
❓
What happens when online visibility is unclear?
When visibility is unclear, search engines, AI systems, and potential buyers interpret your business differently.
This often leads to mixed traffic, low quality enquiries, and unreliable advertising results.
❓
How is this different from a typical Google Ads setup?
Many setups focus only on campaigns and keywords.
I focus first on whether advertising fits your business situation and how it should be structured to avoid wasted spend and misleading signals.
❓
How do AI systems affect online visibility and advertising decisions?
AI systems influence how businesses are interpreted and recommended.
I account for how your site is understood by search engines and AI, not only by people.
❓
Do you guarantee results from Google Ads?
No one can honestly guarantee results in advertising.
What I do guarantee is a clear process, realistic expectations, and transparent decision making before budget is committed.
❓
What if the review shows that Google Ads should be postponed?
Then advertising is not launched.
In many cases, the most valuable outcome is understanding why Google Ads should be delayed and what needs to be clarified first.
❓
What decisions can be made after the visibility and readiness review?
The review clarifies whether Google Ads should be launched, restructured, postponed, or excluded.
The goal is not speed, but confident decisions before spending budget.