Frequently Asked Questions
Clear answers to common questions about Google Ads and online visibility.
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Do all businesses need Google Ads?
Google Ads is not a starting point.
It works when people already understand what you offer and why they should contact you.
If this is not clear yet, advertising usually leads to wasted budget rather than real enquiries.
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Why do Google Ads sometimes bring traffic but no leads?
Ads don’t work in isolation.
If people don’t clearly understand your offer, don’t trust the website, or don’t find answers to their questions, they may click an ad but not contact you.
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What do you check before launching Google Ads?
I review your business, your website and your current traffic.
The goal is to understand who is finding you, what they are looking for, and whether ads can realistically bring the right leads.
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What do you mean by “online visibility”?
Online visibility means how clearly your business is understood across websites, search engines and modern AI tools.
It’s not only about being found, but about being understood before someone contacts you.
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How is this different from standard Google Ads setup?
Many setups focus only on campaigns and keywords.
I focus on whether advertising fits your business situation and how it should be approached to avoid wasted spend.
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Do you work with AI tools?
Yes, I use AI and automation to analyse data and monitor campaigns more efficiently.
This helps me focus on decisions and explanations instead of routine tasks.
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Can you guarantee results?
No one can honestly guarantee results in advertising.
What I do guarantee is a clear process, realistic expectations and transparent decision-making.
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What if Google Ads is not the right solution for my business?
Then we don’t launch it.
Sometimes the most valuable outcome is understanding why advertising should be postponed or approached differently.
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How long does it take to understand whether Google Ads makes sense?
In most cases, the initial clarification and review can be done within a short time.
The goal is not speed, but clarity before spending budget.