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Pricing & Timing

Structural Stabilisation for B2B Search & AI Visibility Architecture

I work with how your company is interpreted by:

  • Google Search

  • AI systems (ChatGPT, Gemini, etc.)

  • Paid layer algorithms (Google Ads, if used)


This is structural alignment between:

  • Search queries

  • Landing pages

  • Analytics signals

  • Paid optimisation logic

 

A free Search & AI Visibility Snapshot (Phase 0) precedes three paid phases: Search & AI Visibility Audit, Fixes and Monitoring.

The four structural layers →

For the conceptual framework behind this work: download the free book in the Library →

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Phase 0 — Search & AI Visibility Snapshot

3–5 working days · Free

Purpose

Identify whether structural inconsistencies exist in how your company is interpreted in search and AI systems.

Scope

Public data only: website, search results, visible structure, AI responses, public ads.

I evaluate

  • Category clarity across the website and search results

  • Current marketing structure and visible demand patterns

  • Structural inconsistencies between the site, search results and AI responses

  • Signal conflicts across the site, tracking and public ads

  • Risk of misclassification by search engines and AI systems

You receive

  • Short written assessment

  • List of structural risks

  • Recommendation: proceed to Phase 1 or not

 

No internal access required.

Ask for a Search & AI Visibility Snapshot

If you skip this phase

​You may enter a paid review without confirming that structural misalignment is the real issue. 
This can increase time and cost if the problem is elsewhere.

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Phase 1 — Search & AI Visibility Audit

2–4 weeks  €2 500 – €4 500

Goal

Produce a structural diagnostic of how search engines, AI systems and ad algorithms currently interpret your company.

Includes

A full diagnostic, not a generic SEO report.

  • Indexation & crawlability check — robots.txt, sitemap, crawl budget

  • Cross-model AI Visibility scan — how ChatGPT, Claude, Gemini, Perplexity and Copilot currently interpret your business, scored across four dimensions: Identity Accuracy, Audience & Market Clarity, Problem–Solution Mapping, Recommendation Context

  • Search algorithm interpretation check — whether your company  homepage conveys the right business category to Google, competing semantic signals on the page, internal linking

  • On-page audit — title tags, meta descriptions, H1–H6 structure, duplicate content, keyword cannibalization, thin content, image alt text

  • E-E-A-T signal audit — author bios, About page, trust signals

  • Structured data audit — Organization schema and other markup relevant to your company site

  • Competitive analysis — how your company is positioned against competitors, in both search results and AI answers

  • Conversion signal audit — GA4 and Search Console review

  • Paid-layer review — Google Ads, if applicable

 

Access Required

  • Google Analytics 4 

  • Google Search Console 

  • Google Ads  (if paid layer is active)

  • Website CMS (view-level access to structure and content)

 

All conclusions are based on data inside these systems. Without access, structural evaluation cannot be performed. Access delays directly affect the delivery timeline. Work starts only after access is granted. Read-only access is sufficient.

 

You receive

  • Full structural diagnostic document

  • Mismatch map

  • AI Visibility scorecard across the 4 dimensions

  • Prioritised action plan

  • Decision on whether Phase 2 is required

 

Phase 1 is an independent engagement stage.

If you skip this phase

You move directly to corrections without a full structural diagnosis.
Interventions may address symptoms, not root causes.
This increases the risk of partial fixes and repeated adjustments later.

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Phase 2 — Search & AI Visibility Fixes

6–12 weeks  €4 000 – €12 000

Up to €15 000 in high-complexity environments.

 

Goal

Implement the structural corrections identified in Phase 1, so your site and content align with how you want to be interpreted.

 

Includes

  • Fixing indexation and crawlability blockers

  • Category clarification across key pages

  • Structured data implementation

  • E-E-A-T improvements — author bios, About page rebuild

  • GEO content — rewriting or creating content so AI systems interpret it correctly, not only search engines

  • Conversion signal correction

  • Paid-layer stabilisation

Access Required

  • Website CMS (edit-level access), or a developer/content contact who can implement changes

  • Google Analytics 4 and Search Console (to verify corrections against the Phase 1 baseline)

  • Google Ads (if paid-layer work is included)

 

Result

You will receive:

  • Fixes implemented across the layers scoped in Phase 1

  • Updated structured data and on-page elements

  • Rewritten or new content for AI interpretation (GEO)

  • A closing report confirming what changed and why

Phase 2 begins only after Phase 1 is complete.

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Phase 3 — Search & AI Visibility Monitoring

Monthly retainer · minimum 3 months  €900 – €2 000 / month

 

Goal

Keep the aligned visibility system stable as search algorithms, AI models and your own site continue to change.

 

Includes

  • Organic search rankings and query performance (Search Console)

  • Re-scan across AI systems — tracking interpretation drift over time

  • Search Console Generative AI performance review

  • GA4 AI-assistant channel monitoring

  • Competitive shifts review

  • Paid visibility expansion, only where structurally justified

Access Required

 

  • Google Analytics 4

  • Google Search Console

  • Google Ads (if paid layer is active)

 

Monitoring is only meaningful against the baseline from Phase 1 (and the corrections from Phase 2, if completed). Access must remain active for the duration of the engagement.

Recommended when:

  • Launching new products

  • Entering new markets

  • Repositioning

  • Scaling paid layer (if needed)

You receive

 

  • A short written monthly update

  • Flagged regressions before they affect commercial results

The process starts with a free review:

Request  Search & AI Visibility Snapshot →

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