How I work with my clients
1.clarifying
-
Clarifying what you actually sell and to whom.
-
Understanding how people currently find and interpret your business.
-
Defining what role advertising is expected to play.
2.RISK REVIEW
-
Assessing whether Google Ads can realistically work in your case.
-
Checking if your website and content are clear for search engines and AI tools.
-
Identifying where budget is most likely to be wasted.
3.DECISION
-
Defining what success would realistically look like.
-
Deciding whether ads should be launched now or postponed.
-
Clarifying the role of ads and visibility in your overall strategy.
4.PARTNERSHIP
-
Explaining decisions in clear, simple terms.
-
Answering questions as they appear.
-
Adjusting direction as search behaviour, performance data and the market change.
-
Defining monthly priorities and deliverables.
Google Ads & AI Visibility Services
This page explains how I work with Finnish B2B and service based companies using Google Ads in international markets.
I work with businesses that run, or plan to run, Google Ads campaigns in English, targeting audiences outside Finland and operating with longer sales cycles and complex decision making.
All work starts with a Visibility & Advertising Readiness Review →
Why we rebuilt conversion signals before optimising or scaling.
Visibility & Advertising Readiness Review
The visibility review is a decision making step, not a sales call.
It is designed to answer one core question:
Does Google Ads realistically make sense for your business at this stage, and if so, how should it be approached.
The review covers how your business is currently understood across three layers:
Human layer
How real people understand your offer when they land on your website.
This includes offer clarity, use cases, navigation, and trust signals.
Search engines layer
How search engines crawl, index, and interpret your pages.
This includes page structure, internal linking, indexability, and consistency of signals.
AI interpretation layer
How AI systems and language models interpret your business, your role, and your relevance for recommendations.
This includes entity cues, role clarity, and recommendation context.
What this review helps determine
After the review, it becomes clear:
-
Whether Google Ads makes sense for your business in international markets
-
How visible and understandable your website is to search engines and AI systems
-
What role paid traffic should play in your overall growth strategy
Based on this, we decide:
-
Whether to proceed with Google Ads
-
How campaigns should be structured for international audiences
-
What level of ongoing optimisation and visibility support is required
When a visibility review is typically needed
A visibility and Google Ads readiness review is usually relevant when:
A company is considering Google Ads for international markets
Traffic exists, but enquiries are inconsistent or low quality
Decision makers outside Finland struggle to understand the offer
Search visibility attracts mixed or irrelevant queries
In these situations, the priority is clarity and structure before increasing traffic.
Ongoing Google Ads and visibility work
If the review confirms a good fit, work can continue as a structured collaboration.
This may include:
Google Ads campaign setup or restructuring
Ongoing optimisation focused on lead relevance, not volume
Visibility and interpretation improvements based on real search behaviour
Engagement can be structured either as a one time implementation project or as ongoing monthly optimisation.
Scope and priorities are agreed first. Budget and timeline are confirmed only after that.
Industries and international B2B contexts I work with
I work with Finnish B2B and service-based companies operating in international markets, where buying decisions are complex, sales cycles are long, and search intent is not straightforward.
These are environments where Google Ads performance depends less on volume and more on how clearly the business is interpreted by buyers, search engines, and AI systems across different markets.
The work is most relevant in contexts such as:
-
Industrial manufacturing and technical equipment
-
Engineering-led B2B products and complex systems
-
Testing, measurement, and specialised industrial services
-
Complex B2B services sold across multiple countries and regions
In these contexts, companies often face unclear international positioning, mixed or low-quality enquiries, weak attribution signals, or uncertainty about whether Google Ads can realistically support growth without first improving visibility clarity and intent alignment.
When Google Ads is not the right solution
Google Ads is not always the right next step.
It is usually not recommended when:
-
The website does not clearly explain the offer, use cases, or next steps
-
There is no defined sales process for international enquiries
-
Search intent is dominated by non buying queries
-
Attribution and lead quality cannot be evaluated reliably
-
The expectation is fast results without readiness for learning and iteration
In these cases, the priority is visibility clarity, not traffic.
This approach is explained in more detail in my articles→ on Google Ads readiness and AI visibility.
Next Step
Start with a Visibility & Advertising Readiness Review→ to determine whether Google Ads should be launched, adjusted, or postponed.
These services are designed for businesses with clear sales processes, longer decision cycles, and a focus on qualified international enquiries rather than short term traffic.