About Me
My name is Oksana Gulyk
I am a B2B Search & AI Visibility Consultant for industrial and technical companies.
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Specialised in diagnosing and correcting how search, AI and paid systems interpret B2B websites.
Based in Vaasa, Finland.
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See how I work in detail on the oktraffic.online homepage →
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I focus on the structural layer behind marketing performance: search demand, website signals, paid visibility systems, and how AI systems interpret the business.
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​I work with international teams and clients and communicate in English and Russian.
Connect on LinkedIn:
https://www.linkedin.com/in/oksana-gulyk
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I answer questions about B2B search and AI visibility on Quora:
https://www.quora.com/profile/Oksana-Gulyk
Business Background
Business Perspective
​Operator background (2010–2022).
Before specialising in B2B search and visibility, I built and operated a structured business combining retail, design services and in-house production.
Twelve years of full P&L responsibility: revenue, delivery, margins, client relationships, shaped how I evaluate marketing today: visibility is read against commercial reality, not against channel dashboards.
Why this background matters
Running a business changes how marketing performance is read. Search positioning, demand signals and paid activity are not evaluated against traffic but against revenue, margin and the cost of acquiring the right buyer. The same operational lens is applied to every engagement: structural changes are recommended only if they affect commercial outcomes.
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I documented this approach in a short book available for free download in the Library → The book explains how search, paid and AI systems interpret B2B companies and why structural misalignment leads to unstable results.
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Where my work is relevant
I'm the right fit for B2B companies in industrial equipment, engineering services, specialised technical platforms and complex international B2B markets.
In these environments, search demand is limited but commercial, sales cycles are long, and a small number of qualified leads matters more than traffic volume.
Alignment between search demand, positioning and commercial structure is the prerequisite for stable performance.
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If that sounds like your company: Request a Search & AI Visibility Snapshot →
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Recent work
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​FusionLayer. Finland
Structural audit and AI-visibility review, with a page-by-page change specification to clarify product architecture and category positioning.
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Cormet Testing Systems. Finland
Restructured Google Ads account and campaign structure to reduce mixed-intent spend, with site-level corrections planned next to strengthen category clarity and AI citability.
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Quoted in
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NEURONwriter
"20 AI Search Lessons from SEO Experts" (June 2026)
on shifting B2B content strategy from keyword variations to answerable questions after AI Overviews.
https://neuronwriter.com/ai-search-lessons-from-seo-experts/→
